​
I’m Valentino — lifelong learner, web development hobbyist, and fitness coach with a passion for helping people and organisations thrive. I like to joke that I’m a self‑proclaimed expert both in my mind and in reality… and honestly, after decades of hands‑on experience, I’ve earned it.
About Me
Web developement
My professional foundation comes from serving NSW Health for over 30 years, where I developed deep expertise in:
·      Procurement data management
·      System design and implementation
·      Strategic sourcing
·      Negotiation
·      Healthcare system management
Today, I channel that experience into freelance web design, helping individuals and organisations build clean, functional, and easy‑to‑maintain websites.
I bring a strong background in data management, information systems design, implementation, training, and website development. Over the years, I’ve built, managed, and maintained extensive websites for not‑for‑profit organisations, including:
- The Health Services Supply Association of NSW
- The Patient Care Technology Group of NSW
- Association of Health Procurement and Supply Organisation of Victoria (AHSPO)
Fitness Coach
Fitness for Longevity
Fitness is a major part of my life and my coaching philosophy. I believe movement is medicine, and longevity is built through consistency, strength, and balance.
Qualifications & Experience
·      Certificate III in Fitness (SIS30321), Institute of Elite Fitness Professionals
·      Currently completing Certificate IV in Fitness (SIS40221), Institute of Elite Fitness Professionals
·      Member of Snap Fitness
·      Previous memberships: Planet Fitness, Anytime Fitness, Fitness First, PCYC Fitness
My coaching approach blends structured training with real‑world experience — helping clients build strength, mobility, and confidence at any age.
Grounding hobbies
NON‑WORK | HOBBY — Motorcycling & Adventure
Outside of work, I have an adventurous spirit and a love for the open road. For more than 30 years, high‑powered motorcycles have been my thrill and my therapy. My current ride is the BMW R1300 GS, a machine I maintain with pride and respect.
Motorcycling keeps me sharp — it demands skill, coordination, balance, and calm under pressure. Riders learn to manage stress, assess risk, and stay focused. There’s a primal connection between a motorcyclist and their bike, and I embrace that fully.
Why I do what I do
Whether I’m designing a website or coaching someone through a fitness program, my goal is the same: to help people improve, grow, and feel empowered.
I’ve spent my life building systems, supporting teams, and navigating complex environments. Now, I use those skills to support individuals and organisations who want clarity, simplicity, and long‑term results — online and in their personal health.
​
CRAFTED WITH INTENT
Valentino Creative is dedicated to the intersection of high-end web development and specialised senior fitness coaching. Our founder brings years of expertise to every project, ensuring that every solution is as functional as it is elegant.
Recorded rides for the fun of it
My CORE VALUES
Empathy
Approach every challenge with understanding and compassion, ensuring our senior clients feel heard and supported throughout their journey.
Integrity
Transparency and honesty define our partnerships. I am committed to reliable systems and ethical coaching practices that yield real results.
Sometimes we simply care
Â
for someone without reason, without expecting much, just knowing that the person is happy and safe is enough. It's not what we have in our life but who we have that matters. Help people even when you know they can't help you back. A good life is when you assume nothing, do more, need less, smile often and dream big. When everything feels like an uphill struggle.... just think of the view from the top. Kindness is one soul touching another in a way that says ‘I see you’.Â
Today could be the day
Â
you become the person you’re meant to be, however that can’t happen if you’re still carrying baggage. Today you have a chance to start over and all you have to do is let go of all the bad things you’ve done, all the bad things that have happened to you and allow yourself to move forward, start as you mean to go on. This is the new year, the new you. You can pass through another year, coasting on cruise control, or you can step out of your comfort zone, trying things you have never done before, the year that you elevate from where you are.
The secret of change
Â
is not to focus all your energy fighting the old but on building the new, the only time you should ever look back is to see how far you've come! Nothing can dim the light that shines from within come rain or shine. Don’t look back with regret, look forward with hope. Surround yourself with people who make you happy, who make you laugh when you are in need, people who will never take advantage of you, who genuinely care. They are the ones worth keeping, everyone else is just passing through
It all begins and ends with your mind
Â
What you give power to has power over you, if you allow it. Once you replace negative thoughts with positive ones, you'll start having positive results. Don't be pushed around by fears in your mind, be led by dreams in your heart. I am in charge of how I feel today and today I choose happiness. No amount of guilt can solve the past and no amount of worrying can change the future
Your greatest power is the power to be
Â
To be more loving, be more courageous, be more joyous, be more friendly, be more sensitive; to be more aware, be more forgiving, be more tolerant, be more humble, be more patient, be more helpful, to be a greater human being.
Â
When nobody else celebrates you, learn to celebrate yourself, when nobody else compliments you, then compliment yourself. It's not up to other people to keep you encouraged, its up to you!
Encouragement should come from the inside
Adopt a daily practice
Â
of acknowledging your hopeful heart, faithful mind, and courageous spirit. Stand firm and trust in your ability to navigate any hardship life presents, always remembering the incredible power within the human soul. You are built to last. While challenges and errors are inevitable, diligent effort removes all boundaries to your potential. Each sunrise offers a fresh opportunity to begin again and pursue the version of yourself you aspire to become.
Sometimes
Â
all we have to do is change our perspective. Is it loneliness or self discovery? Is it hurt or is it growth? Is it failure or a lesson? Is it a breakdown or a break through? Life is about finding beauty in the dark, discovering magic in reality. The world will always be a beautiful place if we choose to see it that way. Change the way you look at things and you may just find what you have been looking for
The warm swirl that embodies your soul
Â
The safe place you can retreat to in amongst the chaos. The fuzzy feelings you get when everything is calm. That’s inner peace. What a magical feeling it is. It’s worth every lesson, every heart ache and every aha moment along the way. Time, patience and reflection become your best friend. You learn to see yourself from within. You now stand in your power with your head held high. The light within is truly yours. This journey of self discovery allows you to find the calm, the peace, the acceptance you crave
Often
Â
the relationship that needs the most work is the one we have with ourselves. We can't love anybody until we love ourselves first. It's not about how we look its about how we feel. Each and everyone of us are worth it! Surround yourself with people who make you hungry for life, touch your heart and nourish your soul. Care about what other people think and you will always be their prisoner. Very little is needed to make a happy life; it is all in yourself in your way of thinking
Getting hurt
Â
You'll never be brave if you don't get hurt, you'll never learn if you don't make mistakes, you'll never be successful if you don't encounter failure. Remember don't look down on anybody unless you're giving them a hand up. The adventure of life is to learn, the purpose of life is to grow, the nature of life is to change, the challenge of life is to overcome, the essence of life is to care, the opportunity of life is to serve, the beauty of life is to give. Everything heals. Your heart heals, the mind heals, wounds heal. Your happiness will always come back. Bad times don’t last
The person you are meant to be
Â
Today could be the day you become the person you’re meant to be, however that can’t happen if you’re still carrying baggage. Today you have a chance to start over and all you have to do is let go of all the bad things you’ve done, all the bad things that have happened to you and allow yourself to move forward, start as you mean to go on. This is the new year, the new you. You can pass through another year, coasting on cruise control, or you can step out of your comfort zone, trying things you have never done before, the year that you elevate from where you are.
Suffering is due to
Â
our disconnection from the inner soul. Meditation is establishing that connection. Replace fear-based thinking with love-based thinking. Every time you're making a choice ask yourself if it's going to cultivate the experience of unity and love or the experience of separation and stress. Be soft, don't let the world make you hard. Do not let the pain make you hate. Do not let the bitterness steal your sweetness. Take pride that even though the rest of the world may disagree, you still believe the world to be a beautiful place
We are not meant to stay wounded
Â
We are supposed to move through our tragedies and challenges and help each other move through any painful episodes of our lives. By remaining stuck in the power of our wounds, we block our own transformation. We overlook the greater gifts inherent in our wounds- the strength to overcome them and the lessons we are meant to receive through them. Wounds are the means through which we enter the hearts of other people. They are meant to teach us to be compassionate and wise. Who looks outside dreams, who looks inside, awakes
Favourite quotes
Approach every challenge with understanding and compassion, ensuring our senior clients feel heard and supported throughout their journey.
Leverage modern technology and creative thinking to build accessible, future-proof digital solutions that clarify rather than complicate.
Innovation
Transparency and honesty define our partnerships. I am committed to reliable systems and ethical coaching practices that yield real results.
Champion a active lifestyle, where physical health and digital curiosity combine to foster long-term independence and quality of life.
Vitality
Thank you for visiting my site, have a wonderful day.
Â
Stay longer and be inspired by these quotes I gathered from "Living your best life" (a WhatsApp Channel)
Favourite Audio-books
-
Jack Reacher Series - Lee Childs & Andrew Childs
-
The things you can see only when you slow down - Haemin Sunim
-
Buddhism for busy people - David Michie